Petinfluencer

Influencers and private individuals who share the lives of their pets with their community via social media platforms such as TikTok or Instagram are called petinfluencers. Like human influencers, they are paid for sponsored posts and appearances and quickly gain many followers with the help of their pets. The majority of petinfluencers are cats and dogs, but hedgehogs, pigs and birds can also establish themselves together with their owners.