Anyone who stages culinary content in the form of videos, images or texts on social media platforms such as
TikTok or
Instagram is known as a food influencer. These are influencers who deal with the topics of nutrition and cooking. They appeal to a broad target group and enjoy great trust within their community.
Food influencers share recipes with their followers and encourage them to cook for themselves. Furthermore, through their reviews and their reach, they can help to attract potential customers for various restaurants.
