Users who have subscribed to pages and profiles on social media platforms, i.e. follow them, are called followers. The term follower was first established on the
Twitter platform, where users can "follow" other
accounts by clicking on a button of the same name and thus subscribe to their status updates in their
feed.
The
reach of the
influencer is one of the most important components in
influencer marketing, this is determined by the number of followers.
With other social media platforms such as
Snapchat,
Facebook or
YouTube, on the other hand, one speaks of
subscribers.
